India's USD 1.5-billion proptech market is booming - but almost no one is making money

A deep-dive brokerage report reveals a sector caught in a structural bind: residential real estate transactions have hit record highs, yet the digital platforms riding that boom, from listing portals to transaction brokers to home interior firms, are burning cash, losing the advertising war to Google and Meta, and scrambling to reinvent themselves by piling into each other's businesses.

from Top Real Estate News | Latest Realty & Real Estate Industry Information and Updates: ET Realty : ETRealty.com https://ift.tt/rJV63ti
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